Branding for the Creative
When it comes to presenting you and your business to the world, it’s important to have striking photos that make a person stop and think: “Who’s this? I need to know more.”
When you have an unconventional creative job, like tattoo artist, you need your photos to scream professional, edgy, unique, and that you really know your sh*t.
Times are a changing
It’s time to buck the old school thinking that you need one nice headshot for your website or profile. Sure, that works if you’ve been in the same position for the last 20 years and have no interest in bringing in new clients to your business. But if you want to look like you keep up with current trends as well as taking yourself and your work seriously, you need photos to reflect that.
Whether you like it or not, your presence on Social Media is incredibly important and your image matters. You may say, “But Andrea, I keep my pages private,” and my response to you is this: “Do you still want your friends and family to still see you as that college girl that never grew up? Or do you want them to realize you’ve mastered your life and you go after what you want?”
It’s especially important to have strong photos when you’re doing an unconventional job. How many times have I heard a person ask a fellow artist “How do you really make money?” or “When will you get serious and get a real job?” First off, I’m sorry that these poor souls don’t realize that creating art is a job. Secondly, I always encourage my fellow artists to have profile photos that say that they’re in charge and in control. They work for a living and just because it doesn’t meet everyone else’s criteria of a “real job,” they still get paid real money to do it.
So I ask you this: Why is your profile picture still a bathroom selfie?
photos in this post were taken in the Rose Room in Quebec City’s Rose Room at the chateau frontenac
A touch of boudoir to finish the shoot because what’s a COCO HAUS experience without a little sexiness?
